Autentico Alpine Experience is an innovative project created by the pair of ski instructors Milly and Pippo. Always passionate about the snow and the wonderful Livigno, they have decided to embark on a new adventure to guide tourists in the discovery of sports, traditions, flavors and everything that can be done in this little corner of paradise.
The client's request was to build the brand image from scratch, define the colors, the logo, the fonts to be used and everything that led to the definition of an original and recognizable brand identity. The pictogram comes from the simplified shapes of the initial letters of the brand, which reflect the Alpine concept. In fact, the logo negatively depicts the shape of a mountain crest, symbol of the outdoor experiences offered by the brand. As regards the font and the colors, a clean and legible serif font was used to create a sense of institutionality and elegance, while for the colors we opted for a black or white solution and a colored version tending towards gold.
After defining the identity of the brand, the website necessary for displaying the project and collecting booking requests was designed. The graphics have been studied step by step, based on the customer's needs. The product is simple but effective. The project is completed by the custom CMS for autonomous content management.