A new logo for an already well-known visual identity

Brand Identity
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Brand restyling

The new logo stems from the idea of creating a modern and fresh version of the brand without disrupting its already locally recognizable visual identity. Therefore they wanted to keep the original curvatures i and colors of the characteristic letter A of the surname Angeloni that was previously closely connected to the automotive industry.

The entire surname is incorporated into the new logo to create a more versatile brand that can be used in different business sectors. The font that was placed alongside the new letter A was created specifically by presenting the same type of breaks on the letters.

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